T
he very best way to attract pre-sold prospects for your business, whilst simultaneously raising your personal profile head and shoulders above your competitors, is by writing a strategic book - but only if it’s done right!
Strategic books are specifically planned and designed to give business-owners, entrepreneurs and specialists an edge over their competitors. It acts like a brochure or business card on steroids. So don’t waste time selling your book, let your book sell you! We can help you plan, publish, and productise your strategic book correctly, so it becomes a laser-focussed marketing tool that gives you more clarity, credibility, and collateral.
We use a proven 3-step strategy, supported by a foolproof project plan, so you’ll get it all done quickly and avoid costly mistakes.
1. Plan to Achieve Strategic Clarity
2. Publish to Boost Personal Credibility
3. Productise to Create Profitable Collateral
Here's how... 
1. PLAN
A
CHIEVE STRATEGIC CLARITY Planning ensures that everything you do will support your intended outcome. But don't expect to achieve clarity by accident. One major benefit of writing a book is that planning it often clarifies and focusses the author's muddled thinking - that is, it creates a more coherent set of ideas that are more easily communicated to others. Sometimes people try to get by with no clear sense of purpose or direction. They’re incessantly swamped and distracted by competing ideas and conflicting pressures. Their heads are continually in a spin and that means they often suffer from distractions and get overwhelmed. So they procrastinate, get lost or stuck, and eventually become demotivated and give up. Writing a book requires laser-like focus, with clear purpose and direction. When you’ve planned your book - focusing on the correct topic and framework - everything then becomes so much easier.
2. PUBLISH
B
OOST PERSONAL CREDIBILITY Publishing a book will boost your personal credibility. So make credibility your primary goal, rather than making money from book sale royalties. Many business-owners, entrepreneurs and specialists are finding business fiercely competitive these days. It’s difficult for them to differentiate themselves from their competition, so their prices and fees spiral ever lower. Writing a strategic book turns them into experts in their field – remember, experts write books therefore authors must be experts! And when you’re an expert, you don’t have any competition. That means you can charge premium prices for your products and services because you are ‘the authority’ in your field.
3. PRODUCTISE
C
REATE PROFITABLE COLLATERAL Your book is great collateral just by itself - it's your tangible evidence of competence. Handing your published book to a potential client provides all the collateral you’ll ever need to win more business. However, productising your book also lets you extract the knowledge and skill you've shared within your book and re-purpose it into different formats. Most of what we do in our service-based economy is intangible, yet potential customers and clients still look for things they can touch and feel before making a buying decision. A business card and a brochure is not enough if you want to charge a premium for your services. For example, after readers finish a strategic book, they’ll understand the author’s business much better and are therefore more likely to contact the author, having become pre-sold prospects.How Can Your Success be Guaranteed?
Apart from planning a clear strategy, then creating a great outline for their book using proven techniques, there are three other things that aspiring authors need to organise - three things that will make all the difference.Firstly, you need a process management system
You need to make sure that all the dots are joined up! For example, we have an online book-design tool that authors use to make the design of their book really easy – bullet-proof in fact – it even helps them manage their progress as they write their manuscript. Then they use an online project-management tool, which helps to manage and administer their chapters' peer-review process. I can't tell you what a boon that is. So look out for process management tools that can help you too.
Secondly, you need an implementation plan
For my authors, I‘ve actually prepared a foolproof writing plan for them. This ensures that they get off to a great start and complete their manuscript in just eight weeks. When their manuscript is completed and ready for editing, a fully tested foolproof plan ensures that they get published and printed before their 90-day deadline is up. After eight weeks of writing, the remaining work happens with very little input from authors. So how could you achieve the same results? Perhaps you've planned a successful project before that you could adapt?
Thirdly, you need support and accountability
There will always be times when the going gets tough and you lose heart. This is where a coach or mentor can make all the difference. For example, we manage the complete writing process for authors and we literally 'hold their hand' as they write their manuscript. In addition, they're part of The Successful Author Academy, so that they get masses of support from other authors that have all followed the same proven process. Most importantly, we’ve found that absolute accountability for delivering chapters on time is a key success factor. So make sure that you find an experienced mentor to do that for you - you won’t regret the investment!
Next Steps
I always encourage aspiring authors to follow an intensive writing programme, because research shows that people lose focus if things take much longer than 90 days. So we make sure that everything is done on time, every time – and well within that 90-day deadline! Having coached and mentored so many authors already, I know where in the programme they will stumble, so I’ve made sure that we have built-in safety nets to catch them and get them back on track again.
One of the reasons I started coaching aspiring authors was to try to improve on their appalling failure rate. Having discovered The Seven Secrets of Successful Authors for myself, I set out to share my new-found knowledge and to ‘give something back’. I hope you’ll join me on that journey.
You might be wondering what your first step should be. Without a doubt, it is to request your free copy of my book, The Seven Secrets of Successful Authors, from the website’s menu bar. If you like what you read, you will probably wish to accept the offer of a FREE 30-minute publishing consultation that comes with every book.
Good luck!
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- I was immediately booked for a radio interview on my topic of resilience (the ability to bounce back after a setback) as soon as I’d mentioned having published a book on the subject. Not once, but twice!
- Kevin is an excellent coach and mentor and his book accelerator workshop vastly exceeded my expectations. Kevin's skilled coaching enabled me to come up with lots of extra material that will really appeal to my particular niche. I left feeling that the first chapter was virtually written, and that I had a clear structure for the seven remaining chapters.
- I decided to self-publish my book and I must admit there are many rules and regulations I was not aware of. There were many questions along the day and I turned to Kevin Bermingham for assistance. I found him professional, understanding and a great communicator. Most importantly, he was able to answer all my questions. Excellent knowledge, integrity and clear advice. Thank you Kevin.
- I sent my first chapter to Kevin and then the tears came. It isn't just about writing the words. It's about giving my words wings, and watching them fly!!! WOW! And, THANK YOU!
- I thought your Strategic Book Accelerator workshop was great! Even better, in just one day we broke the whole book down to the level of detail needed to start writing it the very next day - it was just awesome!
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